The art of pretotyping ( yes pretotyping not prototyping ;)) or How a Venture Studio tests 100+ ideas per year to find out which ones to focus on 🚀

1. They test 30/40 business ideas every 3/4 months

2. They identify THE idea

3. They sell before they build

4. They raise funds to scale.

Using a methodology that you can also apply, they launch one new business per year.

Their philosophy: Selling before building.

Hope you enjoy this talk I had with Farhad and feel free to share your thoughts with me here or…