For CEOs & Leaders From Idea 🌱To EXIT 🦄

For CEOs & Leaders From Idea 🌱To EXIT 🦄

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For CEOs & Leaders From Idea 🌱To EXIT 🦄
For CEOs & Leaders From Idea 🌱To EXIT 🦄
"Raja, how can I sell on LinkedIn?" & Understand The Investor/VC Game Before Raising Money

"Raja, how can I sell on LinkedIn?" & Understand The Investor/VC Game Before Raising Money

Raja Skogland's avatar
Raja Skogland
Apr 19, 2024
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For CEOs & Leaders From Idea 🌱To EXIT 🦄
For CEOs & Leaders From Idea 🌱To EXIT 🦄
"Raja, how can I sell on LinkedIn?" & Understand The Investor/VC Game Before Raising Money
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“Raja, how can I sell on LinkedIn?”

Well… The more you try to sell on LinkedIn, the less you will.

Pic from a LinkedIn workshop I gave last month in Switzerland.

LinkedIn is not about hard selling.

It´s about social selling:

  • Giving, before asking

  • Trust building

  • Being remembered

And these things just take time.

How can you start?

  • Master content writing technics.

  • Learn how to build an engaged community.

  • Understand your audience.

  • Give them what they are seeking.

On social media, people expect you to be social and to show up.

Allow the audience to take their time to:

  • Evaluate you.

  • Get to know you.

  • Trust you.

Once you have done that, opportunities will come your way, instead of you chasing them.

Want to learn how to attract the right audience and build your personal brand?

→ The Next LinkedIn Scale Up Program starts at the end of May 🚀 to help you attract the right clients, users, community and investors, if that´s your goal! LinkedIn is a goldmine. Make the most of it.

👉 Reply to this email 'curious' for details.

Words from a past participant in my LinkedIn Scale Up Program👇

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Understanding Investors and VCs to optimise your fundraising 👌

I am an investor in 80+ companies directly and indirectly (via VC funds and accelerators); I sit on the investment committee of a Swedish VC; I am on the board of the Norwegian Business Angel Association; and I prefer to bootstrap my own companies and help founders build profitable businesses that don´t need investors.

Why?

Because most investors, accelerators and VCs don´t have your interest in mind.

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