Our chat is LIVE + The top advice of the week + THE slides to have in your pitch deck

+ A brilliant yet simple methodology used by a founder to raise EUR 70K at pre-seed.

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Let's get down to business. What we cover today:

• We have launched our Substack live chat! To help you build your network, connect with other founders, get feedback, and ask anything 😍.

• The top advice of the week.

• The brilliant methodology of a founder who raised EUR 70K at a pre-seed stage.

• The INFO and slides investors are looking for in your pitch deck.

The top advice of the week

A methodology experienced entrepreneurs follow.

They:

• don´t start by building their tech.

• don´t over-focus on fundraising.
  

  Instead, they:

• pitch their product at an idea stage to potential clients and users, as if their product already existed.

• hyper-focus on customers, getting traction and validation before launch.

• get Letters of intent, a waitlist, and/or prepayments.

They think:

• Marketing + sales + testing > fundraising.

• Manual work + no code solutions > starting to build the tech.

• Spending time with potential clients > spending time with potential investors.

• Getting money from clients > getting money from investors.
  
  As soon as they do that, investors become very interested in them.

  Founders who are proactive, smart, and who don't wait for others to get started are what investors are looking for.

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📣 Need help fundraising, reviewing your pitch deck, or getting help with your growth strategies?

Last chance to get an advisory session with me at the current price. Price increase 📈 to 300 EUR after the 30th of April. Book an advisory session with me here 👩‍💻

What founders say after working with me:

“I had the pleasure of an advisory session with Raja and in less than 30 minutes I had changed my perception on so many things! Raja is great and to the point which is refreshing. I really look forward to working with Raja again in the near future 😎” Oliver Wheeler-Nurdin

“Do you want to grow your business? Do you want to grow it fast? Then Raja is the person to work with. She has already saved me countless hours by helping me focus on learning more about my clients and bringing in a lean and smart approach to the development of my business.” Patricia Almeida

“Raja spent time with me working on my pitch, recounting her past experiences and providing advice in whichever areas I needed. Concise, professional, and candid. Helped a lot.” George Wakefield

“Raja is very knowledgeable in her field. She is an excellent mentor, critical where it is needed to help you on the right track when it comes to startups.”Hajar Ait Ouaba

“If you are a founder, especially a first-time, listen very carefully: Raja is your first stop, reach out to her as soon as possible, before you do anything else.” Justinas Bernatonis

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A brilliant fundraising strategy 🧠

This is one of my favorite stories about a founder I have invested in.

To build the MVP and launch, the founder raised around EUR 70K from several investors at a pre-seed stage - brilliantly and simply.

Here is the methodology.

1. Validation. The founder validated the need in the market. Both she and her peers had to deal with the problem.

   People, friends, and students lend each other money. How can you guarantee that you'll get your money back? Is there a way to track these microloans? Asking friends to pay you back can also be uncomfortable.

   To solve this problem, she wanted to create a peer-to-peer lending platform.