How to achieve Startup-Investor Fit?

Nobody wants to marry a desperate needy person... The same is true for investors. They don´t want desperate founders.

We closed our 1st investment round in December for TheVisionaryVC.com 🎉

- We did not use a pitch deck
- We did not do any cold outreach
- We didn't spend months raising funds. It was pretty quick!

Instead, my business partner Stewart Stanbra and I did the following:

- We did it the old way. We had an 8-page business plan. No deck. 

- We only contacted hand-picked investors who were familiar with our work.

- We never pitched when meeting investors. The meetings were meant to get to know each other better and offer the opportunity to build something exciting together. 

- Getting cash was not enough. We wanted to bring together complementary expertise and valuable networks.

- We wanted to make sure we all got along. We introduced everyone to each other before they invested and we covered topics such as risks, crisis management, and worst-case scenarios.

- We asked investors already committed to the round to meet and vet potential new investors. We had meetings where potential investors presented to the committed investors why they want to invest and how they can contribute. Turning the tables!

- We had to turn down some investors, in order to maintain a small and manageable group of shareholders. It's easier to cook with fewer people.

When you cracked the code. Fundraising becomes a simple formality.

Here is what you can achieve Startup-Investor FIT: