For CEOs & Leaders From Idea 🌱To EXIT 🦄

For CEOs & Leaders From Idea 🌱To EXIT 🦄

18 pitfalls to avoid when starting a tech company. What to do instead

In the last 10 years, I've started and scaled several companies, exited one, invested in many, advised 1000s of founders, board members and investors, and I evaluate countless startups.

Raja Skogland's avatar
Raja Skogland
Nov 28, 2025
∙ Paid

Here are the most common pitfalls founders make in the 1st year of their company.

  1. Hiring a CTO too early

  2. Hiring a marketing or branding agency

  3. Hiring a ghostwriter

  4. Hiring more people than needed

  5. Renting a…

User's avatar

Continue reading this post for free, courtesy of Raja Skogland.

Or purchase a paid subscription.
© 2025 Raja Skogland · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture