13 pitfalls to avoid when starting a tech company

In the last 8 years, I've started several companies, exited one, invested in many startups, advised 1000s of founders, and evaluated countless startups.

Here are the most common pitfalls I have seen founders make when they were starting a tech company 👇:

(Disclaimer: I have made the same mistakes, it has been a steep learning curve 😅).

1. Hiring a CTO right away

2. Hiring a marketing or branding agency

3. Hiring more people than necessary (in general)

4. Renting an office space

5. Developing your app/software/platform bef…